Should SMBs spend less money on social media?

01/18/2012 | InformationWeek SMB

Small and medium-sized businesses are projected to spend a combined $2 billion on paid social media advertising and promotions this year -- with that figure expected to increase to $7.7 billion in 2016, according to a recent report by Borrell Associates. Company chief Gordon Borrell says social media marketing can be a mixed bag, and that businesses are better off seeking professional assistance, so they don't inadvertently damage their brand. "I don't think it's going to work out all that well for them unless they get professional help," he says.

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