Wal-Mart launches Get on the Shelf contest

01/18/2012 | VentureBeat · Advertising Age (tiered subscription model)

Wal-Mart has launched an online contest that invites companies of all sizes to submit product ideas and accompanying videos. Consumers will vote on their favorites, the top three will be sold on the website, and the big winner will also be featured at select Wal-Mart stores, the company said.

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VentureBeat · Advertising Age (tiered subscription model)

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