What do women want? To buy gadgets, watch TV shows online

01/18/2012 | All Things D · MediaPost Communications

Women lead men in "purchase intentions" for laptops, smartphones and tablet computers, while men are more interested than women in buying flat-screen LCD televisions, according to research by Parks Associates. It also found that women were more likely than men, by nearly three-quarters, to have viewed a full-length TV show online in the 30 days prior to the survey.

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All Things D · MediaPost Communications

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