Why "innovation" is hurting innovation

01/18/2012 | InnovationManagement.se (Sweden)

Innovation is at risk of becoming just a corporate buzzword, Harvey Briggs writes. Meaningful research-and-development projects are jeopardized when the pursuit of gimmicks is called innovation. "Adding Buffalo mozzarella to your frozen pizza and calling it 'Artisan' is not innovation," he writes.

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