3 ways McDonald's struck gold at the Olympics

01/18/2013 | SmartBrief/SmartBlog on Social Media

With 85 websites, more than 80 Facebook pages and 40 Twitter handles, handling McDonald's social-media operations during the London Olympics was a tall order, says digital chief Sosti Ropaitis. The brand avoided problems by recruiting a well-trained global team to manage its social-media presence, forging close ties with the company's legal department and crafting messages that didn't require specific cultural references.

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