MillerCoors: Mobile is the best way to connect with consumers

01/18/2013 | Mobile Marketer

Mobile is key to the connections that engage beer drinkers, observed MillerCoors' digital marketing director, Steve Mura, who noted that mobile accounts for 27% of the brand's online visits. "A couple of guys, getting together, getting a beer -- the mobile device is where the guy plans all this," Mura said at the Mobile Marketer's Mobile FirstLook: Strategy 2013 conference.

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