McDonald's takes upscale look to India

01/19/2012 | Economic Times (India), The

McDonald's has begun remodeling 240 stores in India to a more sophisticated footprint that replaces the chain's primary colors and hard chairs with muted tones and comfortable seating, with an upgraded menu aimed at attracting more adults. The chain has seen success with the new format in the U.S. and Europe.

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Economic Times (India), The

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