Cable earning a greater slice of political advertising

01/20/2008 | Broadcasting & Cable

While cable networks still lag behind their broadcast counterparts in spending on political ads, channels such as CNN, CNBC and FNC have been closing the gap a bit. TNS Media Intelligence estimates that cable news networks will pull in as much as $400 million in political-ad spending in 2008 compared with about $80 million in 2004, the last presidential election year.

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