Analysts and online retail professionals say Australia's retailers face challenges that prevent them from capitalising on the consumer shift toward increased online shopping. An online survey by Forrester found that retailers struggled to recruit and retain skilled e-commerce employees. "There definitely is a shortage of e-commerce experts in Australia," said Daniel Feiler, head of communications at eBay Australia. "While the e-commerce sector overseas has been steadily growing and getting better only a few players here have invested in it."
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