4 ways marketers can harness Facebook Actions

01/20/2012 | Forbes

Facebook's Actions service, which will give users new ways of interacting with brands and products, is good news for online marketers, writes Robert Hof. While the focus will be on application developers who find creative ways for Facebook users to interact with and share their content, the system should also be useful in more conventional campaigns, since it can improve targeting and create more ad inventory. "As people spend more time with these presumably more compelling apps in the attractive Timeline format, there will be more opportunity to serve them relevant ads," Hof writes.

View Full Article in:

Forbes

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Staff Accountant-General Accounting
Total Wine & More
Potomac, Maryland
Branch Manager
Crescent Electric Supply Co.
Cedar Rapids, IA
Customer Service Operations Director
Orchard Brands
Warren, Pennsylvania
Store Initiatives Manager Job
Ross Stores, INC
Dublin, California
Project Manager, Store Planning & Construction
The Vitamin Shoppe
North Bergen, New Jersey