CEO: Wendy's won't raise prices this year

01/20/2013 | CNBC

Wendy's saw its food costs rise about 3% last year and expects a similar increase this year, but the chain doesn't expect to raise prices to offset higher costs, CEO Emil Brolick said in this CNBC Interview. Instead, he said, the chain expects to use marketing to upsell customers and boost the average check without raising prices.

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