Coke, Unilever sign on for Millward Brown facial-recognition metric

01/20/2013 | MediaPost Communications

Unilever and Coca-Cola are among the brands signing on to a recently beta-tested method of using facial-recognition technology to study the emotional impact of ads. The service, by WPP's Millward Brown working with Affectiva, creates a proprietary metric called Affdex that examines the face for cues on emotional response to creative and information such as product claims.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA