Digital subscriptions may find success despite a higher price tag

01/20/2013 | Wall Street Journal, The

A number of magazine titles are seeking to recover revenue by charging more for digital subscriptions. Readers appear willing to pay up, judging by the success of Hearst's recent digital subscriber drive, which netted 800,000 readers despite an average digital subscription rate that was almost twice what an average print subscription would cost at the onset. "We're using this new platform and the clear demand for all access to our content as a way to redefine our subscription offerings at a higher price," Condé Nast President Bob Sauerberg says.

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