Don't lose focus on what matters with social media

01/20/2013 | FPAnet.org/Practice Management Center blog

Social media followers are most valuable to advisers when they become brand evangelists for them, writes Claudio Pannunzio, president of i-Impact Group. He warns against evaluating one's social media success solely in terms of number of followers or "likes" on Facebook. "Social media is not a 'collector' game in which he or she who gathers the largest number of contacts wins," he writes.

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