DSW grows its online footprint with in-store e-commerce

01/20/2013 | Columbus Dispatch (Ohio), The

DSW has boosted its efforts in e-commerce to compete with a growing roster of competitors including Zappos and Shoes.com. Now the chain is offering in-store buyers the option to buy online. "If you happen to be in a store and they didn't have your size, they can look up the store within the nearest proximity and complete the sale for you from that location in a seamless transaction," said spokeswoman Christina Cheng.

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Columbus Dispatch (Ohio), The

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