Getting investors away from cash

01/20/2013 | AdvisorOne

Given investors' recent tendency to cling to cash, advisers face challenges in helping them reach their long-term investment goals, says Robert Hussey of Natixis Global Asset Management. One strategy is to help them stop thinking of certain assets as "good" or "bad," he says. Wilmington Trust, meanwhile, suggests that advisers can capitalize on irrational investor behavior in the marketplace to increase their clients' returns.

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