Guy Day, co-founder of Chiat/Day, dies at 77

01/21/2010 | Advertising Age (tiered subscription model)

Guy Day, who in 1968 co-founded agency Chiat/Day, died Saturday at age 77. The agency is known for its groundbreaking campaign for Apple, whose "1984" Super Bowl spot helped transform the big game into a showcase event for marketers, and its iconic effort for Absolut, the success of which helped establish a market for upscale imported vodkas in the U.S.

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