Nickelodeon to ramp up mobile effort this year

01/21/2010 |

Nickelodeon, which launched its first mobile app in February of last year, is looking to have 40 by the end of this year, according to Steve Youngwood, executive vice president of digital for Nickelodeon Kids and Family. "We want our content to be everywhere our audiences are, and when you look at the iPhone and other smartphones, they are becoming portable content devices, and we view them as a great platform," he said.

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