6 tips for effective content marketing

01/21/2013 | Small Business Trends

It may seem difficult to succeed at content marketing when you are competing with much larger businesses, but it is possible to do so, writes Allie Gray Freeland of iAcquire. You should strive to be creative, create posts that show off some of your personality, and engage with your customers, she recommends. "Comment on blog posts and utilize social media channels to connect directly with potential and current customers, brand evangelists, and industry leaders."

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