BMW taps Google Maps for user-customized mobile campaign

01/21/2013 | Luxury Daily

BMW's mobile ads for its new "i" line of electric vehicles are tailored to individual users by including a map of one of five nearby cities, paired with video of the vehicles. Users can click through to take the vehicles on a virtual test drive of a nearby city using Google Maps technology. "There is a huge opportunity for marketers to tap into mobile capabilities with things like HTML5 and accelerometers to create engaging, interactive mobile experience and integrating technologies such as Google Maps, Street View and YouTube really light it up. This BMW campaign is a great example of all the possibilities in mobile rich media," said Brendon Kraham, Google's director of global mobile sales and strategy.

View Full Article in:

Luxury Daily

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY