DISH calls out CBS for its interference in CNET award

01/21/2013 | Advertising Age (tiered subscription model)

A full-page DISH Network ad in The New York Times calls out CBS and CNET for disqualifying its Hopper DVR from receiving a "Best of CES" award, which CNET gives out based on the Consumer Electronics Show. CBS is among a group of broadcasters suing DISH over the Hopper DVR because of its ad-skipping capabilities, and the company cited the litigation in forcing CNET, which it owns, to remove the Hopper from consideration. The DISH ad tells consumers that "Your vote is the only one that really matters."

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