Don't waste time worrying about "fake" followers

01/21/2013 | SmartBrief/SmartBlog on Social Media

Tools that claim to calculate how many of a given Twitter account's followers are fake, or even how many were bought commercially, shouldn't be taken as gospel, writes Isra Garcia. The calculations are based on the activity of the accounts' followers, but that's a pretty unreliable measure. "Forget about scores, ranks, points, bonus points or any other classification method," Garcia writes.

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