Fresh Step and ASPCA hold a Catdance Film Festival

01/21/2013 | MediaPost Communications

Fresh Step has partnered with the ASPCA on an Internet-based contest. The cat-litter brand held a Catdance Film Festival as a rival to Sundance at Park City, Utah, and is asking cat fans to vote on the scripted cat-inspired films they showed, with the filmmakers up for a $10,000 grand prize.

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