Overcoming disconnect between you and your clients

01/21/2013 | E-Quip blog

Many service providers lack a full understanding of what their customers really want, according to a survey from marketing consulting firm Hinge. Companies should focus marketing efforts on building a solid reputation and on generating client referrals, writes management consultant Mel Lester. Also noteworthy: Customers don't weigh excellent service nearly as heavily as businesses think they do.

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