Sybex offers a starter guide to mobile marketing

01/21/2013 | Mobile Marketing Magazine

By emphasizing audiences over devices, a guide from Sybex aims to lead marketers through basic steps to set up mobile campaigns. "The key to successful mobile marketing is creating connected moments throughout the consumer's purchase journey, and ["Mobile Marketing: An Hour a Day"] provides a blueprint for how marketers can do just that," said co-author Rachel Pasqua, vice president of mobile at iCrossing.

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