Why sales and marketing alignment is essential

01/21/2013 | SalesTrainingConnection.com

You can improve the possibility that your new product launches will succeed and do a better job of managing your company's brand if your sales and marketing teams are aligned, writes Janet Spirer of Sales Horizons. Sales and marketing alignment has been a key topic for a long time, but "the time may have arrived to just fix the problem rather than talking about it," she explains.

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