Yahoo's Mayer may use "acqui-hires" to boost ad platforms

01/21/2013 | Adweek

Yahoo is rumored to be looking at demand-side platform Turn and supply-side PubMatic as possible targets of acquisition, writes Tim Peterson. But the price tags may not be acceptable to Yahoo board members, so CEO Marissa Mayer may be looking at buying small groups of talent -- "acqui-hires" -- to bolster its mobile and programmatic-selling as an alternative.

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