Yahoo's Mayer may use "acqui-hires" to boost ad platforms

01/21/2013 | Adweek

Yahoo is rumored to be looking at demand-side platform Turn and supply-side PubMatic as possible targets of acquisition, writes Tim Peterson. But the price tags may not be acceptable to Yahoo board members, so CEO Marissa Mayer may be looking at buying small groups of talent -- "acqui-hires" -- to bolster its mobile and programmatic-selling as an alternative.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA