When Philip M.Greifeld took over as CEO of Captain D's Seafood Kitchen in 2010, the company had undergone several ownership changes, and the customer experience had suffered as a result, he says. He embarked on a strategy to shift the focus back to the customer, and efforts have paid off. The chain reported a same-store sales rise in 2011, its first since 2003.
CEO: Captain D's aims to improve customer experience
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