CEO: Captain D's aims to improve customer experience

When Philip M.Greifeld took over as CEO of Captain D's Seafood Kitchen in 2010, the company had undergone several ownership changes, and the customer experience had suffered as a result, he says. He embarked on a strategy to shift the focus back to the customer, and efforts have paid off. The chain reported a same-store sales rise in 2011, its first since 2003.

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