Office Depot rolls out simplified store layouts

01/22/2012 | Advertising Age (tiered subscription model)

Office Depot set out to make shopping at its stores easier to compete in a crowded field that includes Staples, Wal-Mart and Amazon. A reorganization tested at two lab stores last year includes more prominent displays of popular items and more abundant and simpler in-store signage, a model the chain will roll out to all 1,132 locations this year.

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Advertising Age (tiered subscription model)

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