Animal Planet signs GEICO, Subaru as "Puppy Bowl" sponsors

01/22/2013 | Adweek

Animal Planet's "Puppy Bowl," which airs as counterprogramming on Super Bowl Sunday, is becoming even more like the big game, with a booming ad business and big-ticket sponsorships. The cable network has sold stadium-naming rights to GEICO, and ad sales for the two-hour show are up 19% compared with 2012. Other sponsors include Subaru, for the bowl's second-screen app, and Icebreakers.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY