Bacardi stirs up a media agency review as account is set to grow

01/22/2013 | Advertising Age (tiered subscription model)

Bacardi has launched a review of its media buying and planning business. Incumbent KSL will be allowed to pitch to retain the business, which is expected to grow from $56 million between January and October last year, according to Kantar Media, to $130 million in 2013 as more digital advertising is added. Bacardi has yet to hire a new chief marketing officer after a November announcement of Silvia Lagnado's departure.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX