Bacardi stirs up a media agency review as account is set to grow

01/22/2013 | Advertising Age (tiered subscription model)

Bacardi has launched a review of its media buying and planning business. Incumbent KSL will be allowed to pitch to retain the business, which is expected to grow from $56 million between January and October last year, according to Kantar Media, to $130 million in 2013 as more digital advertising is added. Bacardi has yet to hire a new chief marketing officer after a November announcement of Silvia Lagnado's departure.

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