Bastianich pitches plan to help smokers quit

01/22/2013 | Adweek

Celebrity restaurateur Joe Bastianich, whose 18-year smoking habit had him up to three packs a day before he quit, has endorsed the Blueprint to Quit stop-smoking regimen as a way to help restaurant workers, nearly one-third of whom smoke, kick the habit. "It’s a fact that the type of people who are successful in our industry are so creative and hardworking, they have a tendency to be compulsive -- and that leads to bad habits," he said.

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