Cars.com builds dramatic anticipation for Super Bowl spot

01/22/2013 | Adweek

Cars.com is trying to build anticipation for its 30-second Super Bowl spot -- its first Super Bowl effort from new lead agency McGarryBowen -- by highlighting with teasers its "Why drama?" theme. "We have heard from car shoppers that buying a new car can be overwhelming, and sometimes even stressful, so our new campaign shows how dealers help car shoppers have a drama-free buying experience by using Cars.com," said Linda Bartman, chief marketing officer for the site.

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