Cars.com builds dramatic anticipation for Super Bowl spot

01/22/2013 | Adweek

Cars.com is trying to build anticipation for its 30-second Super Bowl spot -- its first Super Bowl effort from new lead agency McGarryBowen -- by highlighting with teasers its "Why drama?" theme. "We have heard from car shoppers that buying a new car can be overwhelming, and sometimes even stressful, so our new campaign shows how dealers help car shoppers have a drama-free buying experience by using Cars.com," said Linda Bartman, chief marketing officer for the site.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY