Expert: Look to game developers for a mobile-app revenue model

01/22/2013 | Network World

Developers overlooking the gaming industry do so at their own peril: The in-app purchasing models they have pioneered "are the most interesting examples of the skills that result in app development success," Steve Patterson writes. They have also mastered multiplatform difficulties as well as "iterative data-driven mobile design and development," he adds. "Whether the app developer's goal is to build an app to enhance a corporate brand or the next Twitter app, they would be well served in striving to achieve the mobile game companies' development skills, and ability to create a community of satisfied and returning users that achieves their corporate ROI."

View Full Article in:

Network World

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA