A "Great Content Brand" floats above the marketing deluge

01/22/2013 | HubSpot.com

Don't be afraid of the content-marketing deluge that's flooding the business scene, Doug Kessler writes. Instead, seize the opportunity once seen in early TV history by turning your content into an opportunity to create a "Great Content Brand." "If you build such a brand now, before the tidal wave hits, your content will survive the impact. Because you will have secured a space in the minds of your prospects as, 'Those guys who put out that great stuff,'" Kessler writes.

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