Kraft debuts MiO FIT

01/22/2013 |

Kraft has added a MiO FIT extension to its line of MiO liquid water enhancers. The drops, available in Arctic Grape and Berry Blast, contain vitamins and electrolytes, creating a zero-calorie flavored sports drink when added to water. Kraft will introduce the brand with a 30-second ad during the Super Bowl on Feb. 3.

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