Mobile search ad spending surged in 2012, with tablets favored

01/22/2013 | MediaPost Communications

Search ad spending on mobile devices increased 79% last year, compared with 2011 figures, and the number of clicks generated saw a year-over-year increase of 89%, according to a report by The Search Agency. As a proportion of all search ad spending, mobile accounted for 15.6% while generating 23.4% of all clicks, with more than half of mobile spending directed to tablets over smartphones.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA