Mobile search ad spending surged in 2012, with tablets favored

01/22/2013 | MediaPost Communications

Search ad spending on mobile devices increased 79% last year, compared with 2011 figures, and the number of clicks generated saw a year-over-year increase of 89%, according to a report by The Search Agency. As a proportion of all search ad spending, mobile accounted for 15.6% while generating 23.4% of all clicks, with more than half of mobile spending directed to tablets over smartphones.

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