Phraya Rum bottle shows off the liquor's luxury

U.S.-based International Beverage and Allied Glass teamed up to introduce new super-premium Phraya Rum packaged in a special bottle that represents the rum's luxurious qualities. The bottle's distinctive shape and gilded exterior are designed to enhance the rum's on-shelf presence. "This is a very exciting piece of packaging which was achieved by combining individuality with advanced technical expertise," Allied Glass sales and marketing director Philip Morris said.

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Packaging Europe (U.K.) · Packaging Business Review (U.K.)

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