Soda sales slow as beverage tastes change

01/22/2013 | SmartBrief/SmartBlog on Food & Beverage

Soda consumption declined 16% in the past decade, and sales fell in the second half of 2012, as consumers cut back in favor of water and other lower-calorie options. Companies are reacting, including Coca-Cola, which recently released a two-minute commercial touting its low-calorie offerings and urging consumers to strike a healthy balance.

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