Starbucks pushes mobile users to spread the word about new blend

01/22/2013 | Mobile Marketer

Starbucks is actively encouraging social interaction through its Facebook page with a new mobile campaign on Pandora's iPhone application. A tap on the ad calls up information about Starbucks' new Blonde Roast coffee and then encourages users to send a "Light Note" to a friend via the brand's Facebook page.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL