Starbucks pushes mobile users to spread the word about new blend

01/22/2013 | Mobile Marketer

Starbucks is actively encouraging social interaction through its Facebook page with a new mobile campaign on Pandora's iPhone application. A tap on the ad calls up information about Starbucks' new Blonde Roast coffee and then encourages users to send a "Light Note" to a friend via the brand's Facebook page.

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