USA chiefs: Comedy, reality series will help net stay on top

01/22/2013 | Multichannel News

USA Network co-presidents Chris McCumber and Jeff Wachtel discuss the network's plans to bolster its slate of procedural dramas with sitcoms and reality shows in this interview. The changes are meant to help USA, the top-rated ad-driven entertainment channel for the past seven years, stay on top. "We've built such a strong brand, so what we need to do is not make a 180, what we need to do is move the brand forward and advance the brand," McCumber said.

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