Super Bowl marketers seek added bounce from Web

01/23/2006 | USA Today

A number of Super Bowl advertisers are looking to maximize the effect of their $2.5 million spots by directing viewers to allied Web content, including "director's cuts" of commercials. Diamond Foods Inc.'s Emerald Nuts and Unilever's Degree men's deodorant are among the Super Bowl advertisers planning on more online tie-ins in their commercials.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY