Super Bowl marketers seek added bounce from Web

01/23/2006 | USA Today

A number of Super Bowl advertisers are looking to maximize the effect of their $2.5 million spots by directing viewers to allied Web content, including "director's cuts" of commercials. Diamond Foods Inc.'s Emerald Nuts and Unilever's Degree men's deodorant are among the Super Bowl advertisers planning on more online tie-ins in their commercials.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA