Super Bowl marketers seek added bounce from Web

01/23/2006 | USA Today

A number of Super Bowl advertisers are looking to maximize the effect of their $2.5 million spots by directing viewers to allied Web content, including "director's cuts" of commercials. Diamond Foods Inc.'s Emerald Nuts and Unilever's Degree men's deodorant are among the Super Bowl advertisers planning on more online tie-ins in their commercials.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA