Super Bowl marketers seek added bounce from Web

01/23/2006 | USA Today

A number of Super Bowl advertisers are looking to maximize the effect of their $2.5 million spots by directing viewers to allied Web content, including "director's cuts" of commercials. Diamond Foods Inc.'s Emerald Nuts and Unilever's Degree men's deodorant are among the Super Bowl advertisers planning on more online tie-ins in their commercials.

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