TBS, marketers show they can take a joke

01/23/2008 | Hollywood Reporter, The

In a move to get viewers to stick around for the commercial messages, TBS has started running "bitcoms," 30-second spots featuring stand-up comedians who poke gentle fun at participating brands. The "bitcoms" then lead into the advertiser's traditional commercial. So far, companies such as Unilever, Pizza Hut and Staples have signed on.

View Full Article in:

Hollywood Reporter, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY