B2B tablet campaigns should consider user behavior

01/23/2012 | iMedia Connection

Knowing the differences between the new generation of tablet computers and other PC and mobile platforms -- and how customers are using them -- can help marketers design better campaigns for that space, Doug Heise writes. "Start with a strategy and concept: A tablet is a unique and widely used device that warrants a specialized approach," he notes.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA