An e-mail strategy that aims to boost conversions

01/23/2012 | HubSpot.com

Online shoppers have a myriad of reasons for not clicking the "buy" button, most of which indicate that the consumer is still interested in making a purchase, writes marketing blogger Rebecca Gutner. She shares a series of steps aimed at convincing the consumer to come back and make a purchase, starting with a series of e-mail reminders.

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