Long sales funnels require looking beyond Facebook and Twitter

01/23/2012 | SmartBrief/SmartBlog on Social Media

Many social media marketers focus on Facebook and Twitter, but it's worth looking at less-obvious options if you're trying to lead customers through a complex sales process, Andy DeBrunner writes. If you're struggling to generate sales or leads, try switching your attention to Tumblr, YouTube, specialist bulletin boards and forums, or even industry podcasts. "There is almost certainly another platform that will suit your company's specific needs if neither of 'the big two' fit," DeBrunner writes.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY