Middle-funnel marketing can increase conversions

01/23/2012 | HubSpot.com

Concentrating on the period between the capturing of e-mail leads and turning them over to sales can allow marketers to turn them into super-qualified leads, writes Corey Eridon. Use marketing automation software with the information from multiple conversions to learn more about the customer, then send them correctly aligned content, with your best deals, at the right time in the sales cycle. It's also key to keep communication between sales and marketing open at this stage, he notes.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA