Newspapers can take a lesson from cable TV

01/23/2012 | Bloomberg

Newspapers in the age of the Internet might be in a position similar to that of television in the 1970s, writes Nathan Myhrvold, former chief strategist at Microsoft. In the '70s, people questioned the reason they should pay for TV when it was free by broadcast. But cable companies offered superior reception, gradually added more programming and incrementally raised prices to eventually win over 85% of households.

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