Patients want to hear pharma's voice in online communities

01/23/2012 | PMLive.com (U.K.)

Forty-two percent of adults who use the Internet think drugmakers should be involved in patient communities, compared with 19% who oppose pharmaceutical industry participation, a Manhattan Research survey found. "This emphasizes why it's so important that the FDA builds on the guidance they recently issued for off-label discussions," said Maureen Malloy, senior health care analyst with the firm. "Patients are calling, and many brands are trying to determine how to respond."

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PMLive.com (U.K.)

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