Pinterest is gaining interest beyond B2C marketing

01/23/2012 | SocialMediaB2B.com

Pinterest's social media site can be a boon to marketers who want to strategically push products without the need to constantly update a company page, writes Karlie Justus. The site's linking provides easy search-engine optimization and having a "board" on the site can make it easier to reach niche audiences, especially since the site attracts a more diverse crowd than some think. Event marketing also can provide a handy hook. "If an important tradeshow is coming up, start and share a Tradeshow Must-Haves board that pins comfortable shoes, hotel and restaurant recommendations, and handy smartphone apps that position your company as a trusted expert and friend," Justus writes.

View Full Article in:

SocialMediaB2B.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA