Pinterest's social media site can be a boon to marketers who want to strategically push products without the need to constantly update a company page, writes Karlie Justus. The site's linking provides easy search-engine optimization and having a "board" on the site can make it easier to reach niche audiences, especially since the site attracts a more diverse crowd than some think. Event marketing also can provide a handy hook. "If an important tradeshow is coming up, start and share a Tradeshow Must-Haves board that pins comfortable shoes, hotel and restaurant recommendations, and handy smartphone apps that position your company as a trusted expert and friend," Justus writes.
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